Story Sparkers

What are Story Sparkers?

Story Sparkers are multi-sensory elements put in place along the brand experience journey that generate on- and offline word-of-mouth. 

How to use Story Sparkers?

Research

Research

Analyze your customer/employee journey to identify key opportunities that will help you capture interest from your target audience.

Implementation

Based on your research, you can now strategically implement Story Sparkers that will help you spread the word about your brand.

Implementation
Measurement

Measurement

Find out how effective your Story Sparkers are by measuring the word-of-mouth through hashtags, smart survey questions, and other tools.

Ideator of Story Sparkers

Stijn Spaas is a Brand Experience Strategist with an international academic and professional background.  Originally from Belgium – currently based in LA – Stijn consults, speaks, and writes on brand experience strategy.
Stijn Spaas
Global Brand Strategist

Reach out to learn more about how you can implement Story Sparkers