Story Sparkers

What are Story Sparkers?

Story Sparkers are multi-sensory elements put in place along the brand experience journey that generate on- and offline word-of-mouth.

Why implement Story Sparkers?

Capture Interest

A good Story Sparker is noteworthy experience that will prompt the curiosity of your target audience.

Attract New Audiences

Let your offerings market themselves by not just creating noteworthy, but share-worthy experiences.

Charge a Premium

Unique experiences will help you stand out from your competitors and are inevitably worth more.

How to use Story Sparkers?

Research

Analyze your customer/employee journey to identify key opportunities that will help you capture interest from your target audience.

Implementation

Based on your research, you can now strategically implement Story Sparkers that will help you spread the word about your brand.

Measurement

Find out how effective your Story Sparkers are by measuring the word-of-mouth through hashtags, smart survey questions, and other tools.

Ideator of Story Sparkers

Stijn Spaas is a Brand Experience Strategist with an international academic and professional background. Originally from Belgium – currently based in LA – Stijn consults, speaks, and writes on brand experience strategy.

Stijn Spaas

Global Brand Strategist

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